Raiffeisen Bank International to Roll Out Bitcoin Services Across Europe

According to Bitcoin Magazine, Austrian banking group Raiffeisen is rolling out bitcoin trading for its 18 million customers through an expanded partnership with brokerage Bitpanda. RBI chief executive Michael Höllerer stated that the initiative addresses growing customer demand for crypto assets.

This new agreement transitions away from separate market-by-market integrations to establish a single group-wide approach. The deal expands upon an arrangement that began in Austria, where Raiffeisen Landesbank Niederösterreich-Wien previously became the first traditional European Union bank to offer crypto trading using Bitpanda's technology. Bitpanda Enterprise supplies the infrastructure, liquidity, and custody tools for digital asset products.

RBI treats Austria and Central and Eastern Europe as its home market, operating with subsidiary banks across 11 countries in the region. The banking group serves 18.8 million customers through roughly 1,300 branches and employs about 42,000 people. This move follows a broader trend over the past 18 months in which multiple top global banks have launched or announced retail cryptocurrency trading and custody services.